OLIVE OIL “MADE IN ITALY” IN USAAGREEMENT BETWEEN PRODUCERS AND MINISTRY

olio belloIn New York, it consumes about 20% of all the extra virgin olive oil imported into the United States. Despite the crisis the market is doing well and begins to show signs of recovery in demand. So there are great opportunities for new oil production of high quality. New York and Miami are the stages of the new winter campaign to promote consumer awareness of IOO% Italian product. The two events will be held on 28 and 30 January. Initiatives related seminars, workshops, taste tests, tasting courses and meetings with the press, under the first contract of the supply chain for extra virgin olive oil Italian signed between the Italian Ministry of Agriculture, Food and Forestry and Unaprol that avails itself of the collaboration of Veronafiere for the organization of promotional activities on the markets of countries outside Europe. This is a new appointment with the American market just days before the Winter Fancy Food Show in San Francisco. In the U.S. there is a lot of attention to the problems of a correct and healthy diet with the introduction of low-calorie and low-fat new foods in diets. Two workshops planned with buyers in New York and Miami, and a seminar on the value of Italian extra virgin olive oil in Florida, followed by a seminar on the world market for olive oil tasting tours and tests.

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